- Named after Henry Ford's only son
- Edsel was ridiculed for and was called the "horse car" or commonly known as the "toilet seat".
- Ford's cost for marketing and building the Edsel cost somewhere between $250 000 000- $350 000 000.
- After 3 years the Edsel was declared one of the auto industry's biggest flop.
The invention of the automobile
- The early automobiles originally used the steam engine as their main source of power, they were slow and uncomfortable for passengers.
- Henry Ford was inspired by an early steam engine.
- By the early 1900's a lot of companies had began to make automobiles but Henry Ford brought it toward the public eye.
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